With these 7 design elements you realize a successful interior

A special interior in a business tells a story. Creating such an interior is just like making a wonderful dish. You have ingredients with which you compose and build up the interior.

With the 7 design components below I create interiors that fit the concept and the story that the entrepreneur wants to tell.

As soon as the basis is in place, a concept can be filled with these interior elements. By basis I mean a clear concept and a floor plan. Everything stands or falls with a clear concept. It is therefore crucial to have the concept up and running before we can start with the design.

With a floor plan you map the workflow (employees) and the user flow (guests). This serves as a foundation for the visual aspects (interior). This takes into account the kitchen, routing, walking lines, seating areas for guests, etc.

I explain below how it can be applied in practice for each design component. And how a successful interior is built!


The first thing you need for a successful interior is space. Space has a big effect on the design. It is the starting point, together with the concept. With the other elements you fill in the space. With the interior design you make use of the building.

For example, in a monumental building you have the choice to go along with your lines, shapes and lighting or to create a counter-movement by using modern and sleek furniture. 

The latter makes it exciting and emphasizes the monumental character of the space.


The second thing you need for a successful interior areline directions such as vertical, horizontal, diagonal or curved express different ideas and themes.

Based on the concept, you look at which target group you want to appeal to and what atmosphere needs to be created. On the basis of this, you apply clean lines or organic shapes. Where the strength lies, you put the emphasis on. 

Make as much use as possible of the facets that are already present in the room. Do you go along with what the space is like or are you going to make a counter-movement?

By looking for contrast in lines, a design becomes interesting and exciting. If you have a lot of repetition in vertical lines, you can, for example, add round or organic lining. By adding lines to a room, you make a powerful gesture with the interior.

Using the right elements changes your interior


Shape and line are closely related. Lines are the grand gesture in a space, shapes provide the interpretation; so a layer further. Shape has to do with the choice of furniture.

That’s why this is the third thing you need for a successful interior.

At a restaurant, for example, you have to deal with lines of space. Does this space have vertical, curved, straight or diagonal lines? 

Which shapes are you going to add yourself or in which lines are you going to move along? So what form will the bar, the tables and the decoration take? You create an atmosphere with shapes.


And we can’t forget this one offcource! Perhaps the most important element for a successful interior.

Color is the most powerful of all elements. The color palette of a business is the first thing the guest notices when entering. So choosing the right colors can mean the difference between an average design and an excellent design. 

Color evokes emotion and has the power to encourage or discourage certain actions and behaviors, making it a powerful tool in the business.


Texture is the roughness or smoothness of a surface or material. This translates into, among other things, wall and floor finishes, upholstery and furniture.

Texture is an important part of seeking out the contrast in a design. And therefore not to be missed on our list.

Smooth and soft, ribbed and smooth. By playing with that, you get depth in a design. It also gives peace of mind to your design, or conversely, excitement. In addition, everything that has structure “catches” light. Velvet absorbs light differently than cotton and so tells a different story.

With choices of material, structure and color you can make a business look chic or cheap. You can also influence the acoustics with the choices you make in materials.


The sixth element that ensures a successful interior.

Pattern is a tool to give substance to the theme you want to depict. By applying patterns, the design comes to life. They are often images on wallpaper, curtains, tiles and carpets. 

This can be anything from graphic to botanical printing. Too much pattern disturbs the eye and causes restlessness in a room.

Careful use and balancing is therefore necessary.


And then the last element that ensures a successful interior. Light.

Light must be used functionally, but certainly also decoratively in a design. A luminaire contributes to the story you want to tell. Should it be fabric, glass or over the top? Do you prefer glass balls or long lines? All elements add something to your story.

You don't want to miss the mark

Standing still means going backwards

Hospitality entrepreneurs often think that their existing interior is good enough, because they are already reasonably full and getting compliments from guests. But with your level of ambition, you shouldn’t wait until people start complaining or staying away – you need to stay ahead. Standing still means going backwards, especially in high-class hotels and restaurants.

But that doesn’t have to apply to you, of course. Take for example Jonnie and Thérèse Boer and their three-star Michelin restaurant and five-star hotel De Librije in The Netherlands. They obviously have a high standard to maintain and realised that their hotel rooms did not fully meet these standards, even though they were getting compliments from everyone. They had ideas of their own, but realised that they didn’t have the necessary knowledge of materials and colours, and the last thing they wanted was to miss the mark.

So they gave me the freedom to raise the level of the interiors of their hotel rooms to that of their distinctive three-star Michelin restaurant, so that they could remain ‘top notch’ in their hotel business as well.

How will you apply the 7 elements? Are you curious what I can do for you in this?

Request your Top-Notch Design Call and I will be happy to help and see how we can make it work for you.

My free e-book; 11 checkpoints in (re) branding your hospitality business also might be a good starting point to get your brand sky high.

To your massive succes!


Are you ready to get more results from your interior? Then it’s smart to start aiming for a high profile interior. Here are 3 ways you can get my inspiration and ideas for attracting premium customers with your interior:

  1. Watch my Video The Secret of a High Profile Hospitality Interior. Sign up for free and get instant access
  2. Read my tips on where to start with transforming your hospitality interior.
  3. READY TO TRANSFORM YOUR BUSINESS? Do you want my personal help to set up a high- profile Interior so that you will soon have a rock solid identity, attract the best guests and are always fully booked? Request a meeting with me so I can let you know what opportunities I see for you and your business.
Make more revenue with a high profile interior
Take your first step now by viewing my free video ‘The Secret of a Top Notch Hospitality Interior’